So you have your own web site, your own products to sell and all you need now is for someone to click on your link in the search engines or type it into their browser. Unfortunately for a lot of web site owners, without experienced guidance, this actually never happens or happens too rarely. They may have a few visitors wander in from time to time, but the frustration of not getting enough ‘relevant traffic’ after putting together a great website with a great idea is all too common.